The WHY of our business
A word from the MD. I recently watched a clip by @SimonSinek about the WHY of business, in particular, how Apple operates on this system of ‘why’. Why they make their products, why their products are the best and why we should buy them. So it got me thinking… Why did we start B-Logic? Why […]
The story behind the brand
It all started with Nashua in 1973, where I ‘cut my teeth’ in terms of clients, service delivery, sales and the importance of integrity. It was also a great lesson in selling against the big names at that stage, highlighting the importance of quality service delivery within our industry. With office automation constantly evolving, and […]